Funding conversations rarely turn on the polish of the deck. They turn on whether the founder can explain the model, the risks and the use of funds without hesitating.
Know the three numbers behind every slide
For each headline figure, be ready with the driver, the source and the sensitivity. 'We assume 4% conversion because that is our last six months across 1,200 enquiries' ends a line of questioning that vague answers extend.
Be specific about use of funds
Say what the money buys, what milestone that reaches and what happens if it takes longer. Specificity reads as competence.
Rehearse the hard questions
List the five questions you least want to be asked and answer them out loud in advance. Nothing on this page guarantees investment; outcomes depend on the business, the market and individual circumstances.
The information provided on this website is for general guidance only and does not constitute financial, legal or accounting advice, nor a guarantee of any particular business outcome. Results depend on individual circumstances, market conditions and how recommendations are implemented. Professional advice should be obtained where appropriate.
